GAMIFIED IDENTIDYS

Henkel
We Make It Happen League, Henkel Day Games

A new identity is launched for a global market leader with more than 25,000 employees. For this, 7 attributes were identified that make it special. But any identity is only as good as the teams that bring it to life. So, we created a series of games, and by having users spend just a few minutes with each attribute, the idea of the identity could be brought to life, understood and felt. What a great start.