[ Guiding ]


Hofer / Alpha Retail Network
Lobby & Workspace Design

How to create an attractive reception situation and combine it with an orientation system for a 20,000 sqm hall that guides visitors directly to the area where their contacts are located? For the Digital Innovation Center of Aldi and Hofer we invented the color-coded Subway Map, which interconnects the foyer with the Mood Cloud walls, the highly visible landmarks in the hall to identify the respective workspace.